What is best for your company? Do you really need a phone app? Or, do you really just need a mobile-friendly version of your website? As a general rule of thumb, it makes no sense to build phone apps if you can achieve the same results on a mobile friendly website. The cost and resources required to build phone apps for the varying platforms (iPhone, iPad, Android and Blackberry) are not trivial.

Responsive web design involves building a website that adapts, or is "responsive" to the device displaying it. There is no longer a need to maintain two separate sites (one for PCs and one for mobile devices). This website is responsive. Go ahead, resize your browser window to see it adapt in real-time. Responsive designs allow you to give your site visitors a quality user experience regardless of what device they are using to access your site.