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The Advantages of Using Wordpress:
The WordPress software is free to download, install and use on your website's hosting server. Instead of paying for software development, you can focus your investment on customization and marketing.
Use Your Own Domain Name
Since the software is installed on your own hosting server, you can also use your own domain name. Other online publishing platforms require you to use a sub-domain on their server.
Plugins are the backbone of WordPress. By making use of freely available (and paid) plugins, users can customize the features of their sites according to need. Plugins can extend WordPress to do almost anything you can imagine. It is also quite easy to have custom plugins designed for your site.
Themes are what drive the look-and-feel of your WordPress website. There are thousands of premium themes available for WordPress. Most cost less than $50 to purchase. Most themes allow for significant customization so you can make the theme look unique to your business.
Worldwide Support Network
WordPress boasts the largest number of developers and designers of any content management platform. It is very easy to find WordPress expertise when you need it. WordPress also maintains a very active public forum where you can get help on just about any WordPress related issue.
Easy to use
One of the most appealing advantages to WordPress is its ease of use. The integrated "dashboard" allows site owners to add/edit/delete pages, blog categories and posts. And, upload or link images, videos, documents, etc. using a simple web-based interface. As with any technology, there is some learning curve, but once it "clicks", you'll find administering your WordPress website to be a breeze.
You can download free WordPress apps for the iPhone and Android platforms that allow you to write posts, upload photos, edit pages, and manage comments on your blog from your hand held devices.
Search engines love WordPress. WordPress comes with an automated "pinging" feature. This feature sends a signal to various search engines every time the blog is updated. There are several freely available plugins that help to make WordPress even more search engine friendly.
Using simple plugins, you can connect your WordPress site to any other social networking site (e.g., Facebook, Twitter, Pinterest, etc.) You can also use simple plugins that allow you to put "Like" buttons on all your posts and easily feed your content into a variety of social networking sites through RSS.
Planning for the Future
Since WordPress allows the site owner to easily update the site, it should never become stagnant. There is no need to wait on your web designer to make changes. You can keep you site live and vibrant by creating new posts on a regular basis. The WordPress software is also under constant development. It now powers approximately 20% of the active websites on the web. Hundreds of new plugins are being released and/or updated daily. The open architecture of the WordPress platform means that it will continue to evolve along with the latest trends in Internet technology.
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